Privacy Policy
Last updated: 10 June 2026
1. Our approach to your privacy
At My Fathers Heart, we take your privacy seriously and treat your personal information with care.
When you visit our website, we may collect limited information about how the website is used. When you contact us, request a brochure, attend an event or work with us on a project, we collect the details needed to respond to you and provide the service you have requested.
We do not sell or trade your personal information. We only share it where this is needed to operate our business, provide our services or meet our legal obligations.
This policy explains what information we collect, why we collect it and the choices available to you.
2. Who we are
My Fathers Heart Ltd is a company registered in England and Wales.
Company registration number: 05028475
Registered address: My Fathers Heart, 276 Ringinglow Rd, Bents Green, S11 7PX
ICO registration reference: A8314290
My Fathers Heart Ltd is the data controller for the personal information described in this policy.
For any questions about your personal information, please contact:
Jonathan Coulthard
Email: [email protected]
Post: My Fathers Heart, 276 Ringinglow Rd, Bents Green, S11 7PX
3. The information we collect
The personal information we collect will depend on how you interact with us.
When you contact us or make an enquiry
We may collect your name, email address, telephone number and any information you choose to include in your message.
If your enquiry relates to a potential project, we may collect your address and information about your property, your requirements and the type of work you are considering.
When you request a brochure or sign up for updates
We may collect your name, email address and marketing preferences.
When you attend an event
We may collect your name, contact details and any information needed to manage your booking.
When you become a client
We may collect the information needed to design, manage and complete your project. This may include your contact details, property address, project brief, correspondence, design preferences, plans, payment information and records relating to the work carried out.
When you visit our website
We may collect technical information about your visit through cookies and similar technologies. This may include your IP address, browser type, device type, pages visited and the way you found our website.
Some cookies are needed for the website to function properly. Other cookies, such as analytics or advertising cookies, will only be used where you have given your consent.
More information is available in our Cookie Policy.
Information received from other sources
We may receive your details from another person, such as an architect, interior designer or existing client, where they have introduced you to us or asked us to contact you. We may also receive information from suppliers or professional advisers where this is needed for a project.
4. How we use your information
We only use personal information where we have a lawful reason to do so.
To respond to enquiries
We use the details you provide to answer your questions, arrange consultations and discuss potential work.
Our lawful basis is taking steps at your request before entering into a contract. We may also rely on our legitimate interest in responding to enquiries and maintaining clear records of our correspondence.
To provide our services
When you become a client, we use your information to plan, manage and complete your project.
Our lawful basis is the performance of our contract with you.
To manage our business records
We keep appropriate records relating to quotations, contracts, payments and completed work.
Our lawful basis is compliance with our legal obligations and our legitimate interest in maintaining accurate business records.
To keep our website secure and functioning properly
We use limited technical information to maintain the security and reliability of our website.
Our lawful basis is our legitimate interest in operating a secure and dependable website.
To understand how our website is used
Where you have given your consent, we use analytics tools to understand how people find and use our website. This helps us make the website clear and useful.
Our lawful basis is your consent. You can change your cookie preferences at any time through the cookie settings on our website.
To send marketing emails
Where you have asked to hear from us, we may send occasional emails about My Fathers Heart. These may include invitations to showroom events, new projects or other relevant updates.
Our lawful basis is your consent. You can unsubscribe at any time by using the link in our emails or contacting us at [email protected].
We may keep a limited record of your email address after you unsubscribe so that we can respect your preference and avoid contacting you again.
5. Cookies and similar technologies
Cookies are small files placed on your device when you visit a website. Similar technologies may include scripts, tags and tracking pixels.
We use strictly necessary cookies to support the operation of our website. These do not require your consent.
We will ask for your consent before using non-essential cookies, including analytics or advertising cookies. You can accept, reject or change your preferences through the cookie banner and cookie settings on our website.
Our Cookie Policy provides further information about the cookies used on this website, their purpose and how long they remain on your device.
6. Who we share your information with
We do not sell, rent or trade your personal information.
We may share limited information with trusted service providers where this is needed to operate our business or provide our services. These may include:
- website hosting and technical support providers;
- email and marketing platform providers;
- analytics providers, where you have consented to analytics cookies;
- suppliers, contractors and professional advisers involved in your project;
- accountants, insurers and legal advisers; and
- public authorities where we are required to do so by law.
Service providers acting on our behalf are only permitted to use your information for the agreed purpose. They are required to protect it and handle it appropriately.
7. International transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where this applies, we take appropriate steps to protect your information in line with UK data protection law. These steps may include using providers based in countries recognised as providing an adequate level of protection or putting approved contractual safeguards in place.
8. How long we keep your information
We only keep personal information for as long as it is reasonably needed for the purpose for which it was collected.
As a guide:
- enquiry information is normally retained for up to two years after our last meaningful contact where the enquiry does not progress;
- client and project records are normally retained for seven years after completion, with selected records kept for longer where this is needed to respond to future queries or support aftercare;
- financial records are retained for the period required by law;
- marketing preferences are retained until you withdraw your consent or we decide the information is no longer needed; and
- cookie retention periods are set out in our Cookie Policy.
We may retain information for longer where this is needed to establish, exercise or defend a legal claim.
9. How we protect your information
We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure.
Access to personal information is limited to people who need it for their work. We expect our service providers to protect the information they process on our behalf.
No online system can be guaranteed to be completely secure, but we review our arrangements and take appropriate steps to reduce risk.
10. Your rights
You have rights over your personal information. Depending on the circumstances, you can ask us to:
- provide a copy of the personal information we hold about you;
- correct information that is inaccurate or incomplete;
- delete your personal information;
- restrict the way we use your information;
- stop using your information for certain purposes;
- provide your information in a portable format, where this right applies; or
- withdraw your consent at any time where we rely on consent.
You have an absolute right to object to the use of your personal information for direct marketing.
To make a request, please email [email protected]. We may ask you to provide information to confirm your identity before completing your request.
11. Data protection complaints
If you have a concern about the way we have handled your personal information, please contact us at [email protected].
We will acknowledge your complaint within 30 days and respond without undue delay. We will explain the outcome of our review and any steps we have taken.
You can also raise a concern with the Information Commissioner’s Office, the UK regulator for data protection. Further information is available on the Information Commissioner’s Office website.
12. Personal data breaches
If we become aware of a personal data breach, we will investigate it promptly and take appropriate action.
Where a breach is likely to pose a risk to people’s rights and freedoms, we will notify the Information Commissioner’s Office as soon as possible and, where feasible, within 72 hours of becoming aware of it.
Where a breach is likely to result in a high risk to an individual, we will contact the affected person without undue delay.
13. Children’s information
Our website and services are not directed at children. We do not knowingly collect personal information from children.
14. Automated decision-making
We do not use personal information to make automated decisions that have legal or similarly significant effects.
15. Changes to this policy
We may update this policy from time to time to reflect changes to our website, our services or the law.
The date at the top of this page shows when the policy was last updated.