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My fathers heart honours student talent at UK top design show

My fathers heart honours student talent at UK top design show

It’s listed as one of Design Week’s 10 graduate design shows to look out for this summer, it’s part of the best showcase of graduate design work from around the UK, and it was right here in Sheffield.

It was an absolute privilege to attend the opening VIP and Industry night of Sheffield Institute of Arts Degree Show 2016 ‘I AM’ this month. Not only did we get a sneak preview of the UK’s next generation of design talent but, as sponsors, it was a pleasure to present the MFH design award for ‘best modular kitchen furniture’.

And even the setting exuded creative talent, presented right in the heart of Sheffield's creative quarter, inside the stunningly renovated Sheffield Institute of Arts in Fitzalan Square (formerly the Head Post Office). We were among the first guests to experience the extraordinary imaginations of Sheffield Hallam design students.

The standard of the students’ work was extremely high. As professional designers ourselves, always aiming to weave innovation and exclusivity with the perfect blend of function and form’ selecting a winner wasn’t going to be easy.

We were very impressed with the product and furniture design projects, including conceptual ideas, 3D visuals and model making. We carefully considered the contenders against four categories:

  • Commercial viability
  • Visual impact
  • Response to design brief
  • Endeavour and attitude

After some agonising and discussion, we were delighted to award the winning project as the ‘Modern Victorian Kitchen Suite’ by Jess Parsons.

Jess’s design:

  • Was a creative solution that would appeal to the identified market where space is at a premium
  • Had a unique style through using historical influences
  • Responds well to the changing kitchen market which is becoming more modular and playful
  • Jess showed energetic enthusiasm in her work and a willingness to learn.

I was honoured to present Jess with the my fathers heart award for the Best Student Design Project and £300 cash prize.

Congratulations Jess, we are all very much looking forward to seeing more of your work soon.

An inspirational evening and we’re definitely watching this space.

Graham Kemp, head designer, my fathers heart.

www.myfathersheart.com

By Jonathan Coulthard17/06/2016
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